The group aims to:
• Increase visitor numbers
• Increase the length of visits and the amount tourists spend in the town
• Improve the retail offering for tourist and residents
Calne Our Place is formed from an overarching steering group, with representatives from 12 community organisations in Calne and residents, and five task groups who develop aspects of the project. View the steering group's terms of reference here.
Calne has already got a great deal going on with a list of events that is the envy of many other towns. Calne Our Place is seeking to build and develop this further by promoting the following aspects of Calne:
Calne as the Home of the Wiltshire Cure
A process for curing pork meat products was developed by the Harris brothers in Calne, initially as a patented dry cure and later as the first wet cure in the UK. The processes gave Calne a unique position in the development of cured meat that is often now branded in supermarkets as Wiltshire Cured Ham to signify a quality product.
Calne is also the place that oxygen, and later photosynthesis, was first discovered by Joseph Priestley. The town’s Blue Plaque Trail celebrates the notable people and events of the town.
Calne Heritage Quarter
This quarter highlights an area of Calne celebrated for its historic character and charm, where visitors will find a range of independent shops, cafes, green spaces and historic buildings. Highlights of the Heritage Quarter include Grade One listed The Church of St Mary the Virgin, Calne Heritage Centre and Castlefields Park. Find out more about Calne Heritage Quarter in the downloadable leaflet below.
There will be several opportunities to learn about Calne’s Heritage Quarter during the town’s first Heritage Week, from 7th to 13th September. With 18 free events ranging from guided walks, talks and family activities, Calne Heritage Week will bring the town’s past to life. Find the full programme here.
The A4 Tourist Route
The A4 road passes through the heart of Calne. Calne Our Place believes this route from London through Wiltshire has the potential to become as well-known as America’s Route 66. Calne benefits from being just over a ten minute drive along the A4 from tourist attractions including World Heritage Site Avebury, Cherhill White Horse, the Atwell-Wilson Motor Museum and Bowood House and Gardens.
From a simple idea, the A4 Tourist Route has been received enthusiastically and Calne Our Place is working with towns along the route and Visit Wiltshire to explore the potential of the project.
If you would like to find out more about Calne Our Place please contact Calne Town Council on 01249 814000 or email firstname.lastname@example.org. There are opportunities to get involved in the project, and the group particularly need help with fundraising and public relations.